Ten great moments in Internet History

Most of us would never know that the 1957 launch of Sputnik would lead us to the Internet. Most of those reading, are probably already thinking. INCORRECT! However, it was the fear of the Soviets that led Dwight D. Eisenhower to develop ARPA (Advanced Research Projects Agency) which would assemble of some of the greatest minds in the United States and eventually create the first internet. This teams first project was to put the first US Satellite into orbit and they accomplished the task in just 18 months. Afterward, ARPA turned its attention to the need for improved military communications in 1962, with a focus on computer networking. By 1968, ARPA brought a lot of its research contracts to the university level, pulling them from the private sector. Many breakthroughs occurred in this time period but none more than: Continue reading

5 most effective ways to write a blog

There are many different approaches on how to write an effective blog, but there are certain guidelines you should strive to follow in order to captivate your audience and get your message across. Blogs can be written for a variety of reasons: to entertain, educate, inform, receive feedback, podcast, or to promote and market service or goods. Today there are blogs on everything from drugs to politics, celebrities, news, conspiracy theories and more. Blogging is an excellent platform for people to quickly and easily share information and to also create a powerful online presence. Continue reading

SEO copywriting – why it’s harder than some think

SEO, Web and Conversion copywriting is quite a challenging task. The main goal of SEO copywriting is to provide structured content-rich writing that both visitors and search engines can easily find on the web. Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that top search engines such as Google and Yahoo can determine that your writing is genuine and optimized for targeted specific search items. SEO experts know exactly what search engines are looking for to bump your site up higher within the hundreds of thousands or even millions of other sites just like yours. Continue reading

CEO’s perspective of risk related to SEO

The process of evaluating risk in any venture, decision, or daily activity is primarily based on our own individual experience. That experience teaches us to either move forward because we have a comfort factor with the expected outcome or to run the other way because the risk is undefined and therefore represents danger to us. Continue reading

10 reasons not to have a pool table in a design & seo studio

We are currently expanding our offices and needing to hire more SEO specialists, SEO copy writers, Social Media Specialists, PPC specialists, Bloggers, Business Consultants, Graphic Artists, Web Designers and basically all of the smart guys that do stuff that I can’t do but that our clients around the country desperately need. Continue reading