"Only 10% of all leads are followed up correctly"
In the internet marketing world, a conversion is when a website visitor participates in any desired action (usually a purchase or sale). A conversion rate is the percentage of visitors who become customers. Conversions are an important part of any type of internet marketing campaign because they take advantage of existing assets, the asset in this case being the visitor.
Many websites and businesses fail to take advantage of their existing traffic and instead search for green pastures elsewhere. But by using advanced analytics and click-mapping we can identify problem areas on your website and improve upon them. The main use of these tools is to identify where and why users are leaving your site, especially in key areas like your shopping cart. Once problems have been identified we can make modifications to the design or layout to encourage customers to perform a certain action. Converting your website visitors to website customers is one of our highest prerogatives.