Utah Web Servies

Are bad things being said about you online?

admin — Wed, 14 Dec 2011 14:31:10 +0000

If you don’t know the chances of you already having a problem are high! The Internet is an extremely effective tool that has revolutionized the way that companies do business. Reaching out to customers within Utah and beyond has never been easier. Utah online marketing is less expensive and has a much wider scope. But while businesses can utilize the Internet to great success, it also presents a very real threat to those who don’t know how to manage their online reputation.

RIP-OFF REPORT / SCAM-ALERT / COMPLAINTS.COM / PISSED CONSUMER

Using the services of an online marketing company that focuses on reputation management and Utah SEO practices can help. However, many companies do not understand why they need reputation management, which can become a major problem when your company’s status is dropping.

We live at a time in which one unhappy customer can tarnish the reputation of a business as quickly as they can type. There are numerous web sites that serve only to compile these customer complaints, so that your unhappy customers can warn others to stay far away. Truly angry customers can even create videos that, if they go viral, can give your company a bad name throughout the entire world. This is a real problem for businesses and can be even more so when a company doesn’t find out about their bad online reviews until it is too late.

How does a business handle this type of exposure? The best way to combat a negative reputation is by hiring a Utah online marketing firm that specializes in reputation management. Reputation management involves thorough research of customer reviews and finding ways of addressing these concerns. With the right strategy, it is possible to reduce or even eliminate negative customer feedback. Conversely, positive feedback from customers can be highlighted and promote on the web. Utah SEO practices can also be employed to aid in advancing a positive image. Choosing to use a Utah reputation management company can truly make the difference between a first-rate status and a harmful one.

Allowing customers to have a voice should not be considered a necessary evil. Rather, it is good for the marketplace, as companies must continually offer the best products, services, and support. But even when companies are at the top of their market, one defective product or one customer service rep that is having a bad day can cause a company’s reputation to sink. By employing a Utah reputation management solution, you can use honest practices to keep those rare instances out of the spotlight and keep your company’s excellent reputation in the forefront where it belongs.

Experience matters – both in life and in effective web services

admin — Thu, 27 Oct 2011 20:43:24 +0000

Experience is everything, isn’t it? Do you notice as you get older and have more life-learning under your belt that you become wiser and more efficient in how you apply the knowledge you’ve accumulated? This applies not just to your job, but also to your personal relationships, money decisions, and every other facet of your life.

When a savvy employer evaluates potential job applicants, experience is the first thing he or she looks for in a candidate. All the degrees in the world are secondary to whether or not an applicant has actually been in the trenches and can produce evidence that he not only knows what he’s doing but also has the chops to produce tangible results for a company. Experience is what separates the proverbial men from the boys in any industry.

Utah Web Services has been providing superior Utah SEO and Utah web design to local, national and international businesses of all shapes, sizes and types for 13 years. We’ve grown up over the years and accumulated an active résumé in online marketing experience that is impressive and real.

Why Does Our Experience Matter to You?

Experience has taught us that resting on our laurels is simply not an option. SEO and web design techniques and best practices are dynamic and ever-changing, and we’ve changed right along with them. We know what works and what doesn’t—plain and simple; and we’re always looking for the newest and best ways to push our clients’ sites to the top of the Search Engine heap.

Our experience matters to you because everyone has a limited budget these days; you just can’t afford to take financial chances by trusting your company’s online marketing needs to anyone other than an established firm who’s been battling it out in the trenches like we have. We know Utah web design. We know Utah SEO. And we know what it takes to help you succeed.

In a very real sense, every time we speak with a potential client we are applying for a job. You are the employer and we are the candidate. As you peruse those résumés, remember that experience matters more today than ever before. Look to Utah Web Services for effective, top-notch Utah SEO and Utah web design services—put our 13 years of experience to work for you.

Google instant and SEO

admin — Thu, 27 Oct 2011 20:39:41 +0000

A couple of weeks ago Google launched their new product called Google Instant, which predicts users’ search queries and delivers results while they type. This update instantly got people talking. While it will make search faster, not everyone is excited about this particular new feature. Some, in fact, are concerned it may harm SEO and damage paid search advertising results.

Google, however, knows better than to wipe out its cash cow with a new consumer friendly feature. Rumors of Google Instant eliminating the skill of Search engine optimization are tremendously exaggerated.

According to Google:

Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

Additionally, it means search engine results will change while you type — early and often. That fact has some concerned about the effects the brand new feature may have on SEO.

According to the post Google Instant Make SEO Irrelevant by Steve Rubel:

Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback changes people’s behaviors.

Rubel gleans this from statement from Google:

Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Rubel takes that to imply search results may end up being too personalized to leave room for internet-wide SEO initiatives:

No two people will see the same web. Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors.

His concerns are generally a bit premature. For starters, Google’s search delivery is only as good as what is available on-line. Quicker recall of results will not remove the art and technology of SEO. But it could change the way words tend to be prioritized within headlines. According to the Google Analytics Blog:

With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.

Paid advertising and marketing is certain to change as well. Google Instant will immediately start serving more advertisements, because search results adjust as users type their queries. They will be scanning a lot more advertising as these people refine searches. Whether or not they click on those ads will be another story.

Click Through Rates(CTR) may plummet. Josh Woelker, senior manager of internet marketing for JC Whitney, predicts as much:

Paid search advertisers: expect your impression numbers to explode and your CTR to drop big time with #googleinstant“

Nevertheless, it might be some time before the consequences of Google Instant are felt by advertisers. As JP Morgan’s Imran Khan tells AllThingsD:

We think this new product will have little to no impact on monetization rates. We see this product as an improvement to user functionality and think that its impact on advertisers will be limited. All of the ads typically associated with the suggested search appear as normal as the query is being entered. No changes have been made to serving or ranking. Although the constant updates to the results page may result in more ads served as a person types a query, this should only impact CTRs not the number of clicks as a user will not likely click on an ad until the appropriate results appear.

If you have questions about Google Instant and how it will affect your online presence please contact us.

Social networking and your SEO campaign

admin — Thu, 27 Oct 2011 20:36:39 +0000

Utah SEO is all about getting your website found, right? Well, if your site is not making the social networking scene these days, you are not in the game. Period. Social networking sites like Facebook, MySpace, Twitter, and more attract millions of visitors each and every day, and these sites have become an essential tool for marketing businesses nationwide and around the world. Here are some basic ways that a healthy social networks presence can make a huge difference to your SEO campaign.

In-bound Links

The more links to your official website, the better, right? When you link from your social networks’ pages to your site you make it easier for visitors to access your “meat and potatoes” content. Network users are a ready-made, captive audience that is just eager to find what you have to offer. The more people come to your website from your social networking page, the better your rankings: and that’s some hard-core SEO.

It’s Called Social Networking For a Reason

It’s not enough just to have your own page on social network sites: you want to make them as interactive as possible. You want to take the time to respond to “friend requests” and continuously update your content with relevant news and special offers. If the news contained on your page is compelling enough, amateur and professional bloggers will pick up on it and bring even more traffic to your main site. SEO, SEO, SEO!

Bring in the Professionals

When it comes to social networking, the rules of the game are extremely fluid and ever-changing. Unless you devote yourself full-time to analytics instead of concentrating on your business, you risk getting left behind yet again. Who has time for that? That’s why it’s a great idea to bring in the Utah SEO pros at Utah Web Services to do the legwork for you. Our team stays on the cutting edge of what’s hot and what’s not in the social networking world, and we can help your site to not only develop a top-notch page but to also keep its content updated, topical, and relevant to your legion of adoring fans!

Social networks have rocked how SEO operates, and have added another effective player to the game of success. Are you in the game?

For long-lasting seo, avoid these faulty practices

admin — Thu, 27 Oct 2011 20:34:13 +0000

If you pay any kind of attention to the web marketing and design world, the most common acronym you will hear is likely to be SEO: Search Engine Optimization. What’s the big deal, you say? “I already have a beautiful website that is easy to navigate: all people have to do is use the web address that I print on all of my marketing materials to find us online.”

Unfortunately, this kind of statement is just so much wishful thinking: the web is absolutely stuffed with businesses just like yours vying for the attention of the paying public, and unless you are absolutely sure that your marketing materials are truly reaching the masses, chances are your website traffic will remain anemic unless your site is SEO-friendly.

How Does SEO Help My Site Get Found?

Basic SEO service from an excellent provider such as Utah Web Services is a process whereby each of your site’s individual pages are analyzed and then reconstructed in such a way that the site will be ranked higher by popular internet search engines like Google and Yahoo. SEO-friendly sites are more likely to be discovered, analyzed, and then indexed by these search engines and therefore make them much more likely to be “found” by new customers.

With Utah SEO, you can be sure that our team will only use “white hat tactics” that are proven effective and that will not hurt your site’s long-term success. Search algorithms are very sophisticated and they will quickly pick up on attempts to improve a site’s search ranking through faulty and unethical practices called “spamming.” If any SEO specialist uses the following “black hat” tactics, avoid them at all costs:

• Keyword loading
• Cloaking and inserting false redirects
• Duplicating content throughout a site
• Using “link farms”
• Hidden links and texts

These are just a few of the many tactics used by certain disreputable web experts to increase traffic to your site: they may work short-term, but within a very short amount of time the search engines will catch on to the ruse and the site will be blacklisted.

UWS is committed to providing excellent SEO and Utah web marketing services that will drive more new traffic to your site legitimately and consistently. If you are dissatisfied with the amount of visitors to your site, contact our professionals today and see how our Utah SEO can make a huge difference.