Pay-per-click, also known as PPC, is a type of internet advertising where advertisers only pay when a user clicks on their ad. When users type a keyword that matches the advertisers keyword list an ad will appear with “sponsored link” or “sponsored ad”. Advertisers prefer pay-per-click advertising to other forms of internet advertising because it shows immediate demonstrable results and can be easily controlled. Cash flow is also highly controlled preventing unnecessary losses and spending. Another closely related type of advertising is PPA or Pay-per-action. This means that advertisers pay upon a designated action e.g. sign up for a newsletter or buy a product. This gives advertisers a great deal of flexibility with a reduced chance of loss.
There is a small minimum setup fee involved with most cost-per-click search engines. It varies depending on what search engine or what platform you are advertising on but beyond that minimum there are almost no regulations. You can choose how much to spend, on what keywords and in what amount of time. The click cost is based on the competitiveness of the selected keyword. These keywords can vary from $0.01 all the way up to $15.00 a click. We will carefully select targeted keywords to yield the best results for your money.
Pay-per-click has quickly become a dominant player in the Search Engine Marketing field. There’s not a faster or more targeted way to drive qualified visitors to your website.
PPC not only provides an ideal venue for testing a new product’s potential for many times cheaper than traditional market research, but combined with Search Engine Optimization, a focused PPC strategy can:
Utah Web Services manages PPC Accounts with a meticulous focus on client ROI and increased website conversion rates. Through nearly 10 years of search engine marketing experience, we have developed best practices and a methodology that can help you reach your online business goals. Our focus is to help your website attract only the most qualified prospects to help you achieve the greatest ROI for your marketing dollar.
We understand that first-time PPC advertisers are going to have much different needs than advertisers who have grown to the point that it’s no longer for them to manage their accounts in-house. Whatever your current situation, Utah Web Services will create a custom PPC Solution designed especially to address your business objectives.
Our PPC methodology consists of a customized strategy that includes:
If you are a company that would like to train your staff to manage PPC campaigns in-house, please contact us about our PPC Training Packages. We conduct in-house and online training sessions that equip your staff to effectively run all of your PPC marketing campaigns. If you live near the Salt Lake City, UT area, our PPC Training sessions are held at our office.