Conversion Marketing

Only 10% of all sales leads are followed up correctly

In the internet marketing world, a conversion is when a website visitor participates in any desired action (usually a purchase or sale). A conversion rate is the percentage of visitors who become paying customers. Conversions are an important part of any type of internet marketing campaign because they utilize your existing assets (your site visitors) and turn them into money-making machines.

Many websites and businesses fail to take advantage of their existing traffic and instead search for greener pastures elsewhere. Instead of wasting this resource, let the Utah SEO professionals at Utah Web Services help you turn it into gold.

What searchers want

Understanding what brought visitors to your website, the "need behind the query" gives you the power to persuade them to become customers.

Utah Web Services works with you to identify what queries visitors used to arrive at your site, what they really wanted when they arrived at your site, and how we can optimize your page content to lead more of them to purchase from your web site.

This is a vital part of your internet marketing program. Without visitor web site conversion, all of your other internet marketing efforts are wasted.

Visitors fall into 3 general types that we optimize your site content for:

1. Navigational - wants a specific page on your site
2. Informational - a visitor at the pre-buy stage. can be the sweet spot for persuading more to become buyers
3. Transactional - a visitor with credit card in hand, ready to buy. We help you to get more visitors to this stage.

We will:

• Use advanced analytics and click-mapping to identify problem areas on your website and turn them into non-problems.
• Use tools to identify where and why users are leaving your site, especially in key areas like your shopping cart.
• Make modifications to the design or layout of your site once problems have been identified: the primary goal being to encourage customers to perform a certain action such as making a purchase.

Converting your website visitors to website customers is one of our highest prerogatives.

Request more information on our Conversion Marketing Services