Pay Per Click (PPC)

What is Pay Per Click?

Pay per click, also known as PPC, is a type of internet advertising in which advertisers only pay when a user clicks on their ad. When users type a keyword that matches the advertiser's keyword list, an ad will appear in the "sponsored link" or "sponsored ad" sections of the results page.

Advertisers prefer PPC to other forms of internet advertising because it shows immediate demonstrable results that can be easily controlled, preventing unnecessary losses and preserving precious marketing dollars. Another closely related type of advertising is pay per action or PPA. The main difference is that, instead of paying for ad clicks only, advertisers pay upon a designated action by the user such as signing up for a newsletter or buying a product. Like PPC, PPA also gives advertisers a great deal of flexibility with a reduced chance of loss.

What Does it Cost?

There is a small minimum setup fee involved with most pay per click search programs. It varies depending on what search engine or what platform you are advertising on, but beyond that minimum there are almost no regulations. You control how much to spend, on what keywords, and in what amount of time. The click cost is based on the competitiveness of the selected keyword. These keywords can vary from $0.01 all the way up to $15.00 a click. We will carefully select targeted keywords to yield the best possible results for your money.

Pay-per-click has quickly become a dominant player in the Search Engine Marketing field. There simply is not a faster or more targeted way to drive qualified visitors to your website.

PPC not only provides an ideal venue for testing a new product's potential much more cheaply than with traditional market research, but when combined with Search Engine Optimization, a focused PPC strategy can:

• Increase website ROI
• Increase online product sales and/or leads
• Boost brand awareness
• Test new products for market viability
• Target potential customers by geographic area
• Reach more visitors than with any other form of online marketing

Utah Web Services is a Utah SEO company that manages PPC Accounts with a meticulous focus on client ROI and increased website conversion rates. Through 11 years of search engine marketing experience, we have developed the best practices and a methodology that can help you reach your online business goals. Our focus is to help your website attract only the most qualified prospects to help you achieve the greatest ROI for your marketing dollar.

Check out our [ blog ] for articles and tutorials on PPC.

Customized PPC Solutions

We understand that first-time PPC advertisers are going to have much different needs than advertisers who have grown to the point that it's no longer feasible for them to manage their accounts in-house. Whatever your current situation, Utah Web Services will create a custom PPC Solution designed especially to address your business objectives.

Our PPC methodology consists of a customized strategy that includes:

• Defining Campaign Goals – We assign you a personal Account Manager to help you articulate your overall PPC goals. During this phase, we set up campaign parameters to meet your objectives for ROI, sales, lead generation, brand awareness, market research, etc. We also define the scope of the campaign and establish a baseline to track PPC success.
• Comprehensive Keyword Research and Analysis - We use this phase to focus your PPC keywords on the most relative campaign factors such as: Your online goals, current and prospective customers, market trends, competitive advantage, and other factors that may be unique to your personal business situation.
• Landing Page Optimization – We help you identify the best landing page to use for your PPC campaigns. We'll also give you recommendations to improve layout, the quality of the messaging, and other factors to help boost PPC conversion rates on your landing page.
• Ad Creation & Structuring Campaigns – This step is crucial to effective PPC ads. First, we set up pilot campaigns to test the ads and keywords. Next we choose the best performing test ads and give them a full-scale launch. During this process we set up tracking and reporting tools that help make systematic modifications to your campaign.
• Tracking & Analytics – The necessity of analyzing ad performance is integral to your PPC success. It is during this process that Utah Web Services expands, modifies, and refines your campaign to increase your ROI. We also closely monitor your ad campaigns to keep them free from malicious click- fraud activity.
• PPC Campaign Reporting – Each month, your assigned Account Manager will report your PPC campaign progress to you. During this session you will be able to view your campaign numbers and sign off on any additional modifications to your PPC marketing.

Request more information on our Pay Per Click (PPC) Services

If you are a company that would like to train your staff to manage PPC campaigns in-house, please contact us about our PPC Training Packages. We conduct in-house and online training sessions that equip your staff to effectively run all of your PPC marketing campaigns. If you live near the Salt Lake City, UT area, our PPC Training sessions are held at our office.