Utah SEO Case Studies
Machinery and Equipment
Machinery and Equipment, Inc., located in San Francisco, has been a client of Utah Web Services for 8 years. Before coming to us, their sales were obtained primarily from advertising in industry publications and their marketing budget was over $400,000 per year. Their online sales were achieved by offering a commission to any affiliate that could sell their extensive inventory of heavy equipment for the mining and food processing industry. Utah Web Services completely remodeled their front end web operations as well as created a very search engine friendly back end product display. They have now reduced their advertising budget by more than 90%, selling their extensive inventory without the need of an affiliate expense and enjoying a significant search presence and increased sales even in a depressed industry.
Massage Table Outlet
The Massage Table industry is a surprisingly competitive market. MTO is a new site that was created only 3 years ago. The break into a saturated field we took a different and aggressive approach with MTO. A network of highly targeted domain names was created. This networks of keyword rich domains provided just the right mix of relevance and strength for Google to immediately place MTO on the first page for both “Massage Tables” as well as “Massage Table” and hundreds of other keyword configurations. MTO is currently ranked #1 for both primary keywords even though this new site is only 3 years old in a market where the top sites have a 10-12 year tenure.
Hale Centre Theatre
As the premier community theater in Utah, Hale Centre Theatre had a reputation for maintaining high standards of excellence. The website we created for the theater (http://www.HaleCentreTheatre.org) was certainly no exception. Unfortunately, providing Hale with the desired look required a completely flash based site which was great to look at but very difficult to rank highly on Google and other national engines.
The solution was found in a network of well- designed and very targeted “micro sites” these micro sites allowed us to create a site that was independent to the Hale corporate sites, was fast loading, and very directed at a specific business niche including costumes, set rentals, prop rentals, wedding receptions and Utah theater. The successful launch of these micro sites placed Hale Theatre in a position to capture the largest share of the costume business in the State as well as become the premier provider of theater rentals as well.
Stronglite
Stronglite is a Massage Table manufacture in Salt Lake City. The President is also very involved with the day to day management of a number of other companies in the Massage equipment industry. From the success seen with his other projects, Utah Web Services was given the challenge of completely changing both the front as well as back end product displays. Working closely with an internal graphic artist and branding specialist, a completely new look was created. The products were carefully transferred into a Magento E-commerce platform. The transfer was flawless and search results began to immediately strengthen du to the new URL configurations and search friendly site maps and navigation. Stronglite now enjoys an improved ranking, increased traffic, sales and simple to manage back end tools.
Matrix Scientific
Matrix is a South Carolina based provider of Research Chemicals to the science, medical and pharmaceutical community. With a 10-year history they are well known in the industry but had virtually no presence on search engines due to the old design of the site and poor display of a large inventory of over 45,000 products. The site was completely re-designed with a very sophisticated Magento cart installed with many custom features to accommodate the regulatory needs of the company. The sales of toxic chemicals online required some very strategic technical tools be created. Following an extensive testing process the new site was ready to be launched. Most of the manual processes that had been employed were replaced with automated tools and consolidated reporting. On page search, complex compound structures managed and actually created and e-commerce facilities and enhanced customer management tools introduced.
Powell Dental DDS
David Powell manages a small dental practice in Murray Utah. His first website was designed by the Son of a client and was about 5 years old. It was poorly laid out and because it didn’t function well was rarely used to educate or schedule patient visits. Utah Web Services design teams and SEO writers went to work. Building a brand new site on a Joomla content management system took only 3-weeks. the client is now ready to begin a marketing and SEO strategy that has been developed by the online marketing team at UWS.
Canyon Services
Canyon Services is the premier management company of lodging rentals in Little Cottonwood Canyon. This canyon just east of Salt lake City is home to two of the finest ski resorts in the country, Snowbird and Alta. The old Canyon Services site was very large, difficult to navigate, hard to manage and edit and was created with very dated code making it difficult for Google to not only rank but to crawl as well. Utah Web Services created a completely new site and moved over 100 pages to the new site. New display features, calls to action and property highlights were added along with improved customer services tools. The site immediately began to be picked up by national search engines and traffic started to spike. The Christmas season was booked out 3 months ahead of last year and the traffic continues to accelerate. We are now strategically targeting Ski vacationers from around the world and competing with the likes of Aspen, Tahoe and Mammoth.