Tag Archives: black hat seo

Viva las black hat

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These days being a Black Hat isn’t as highly frowned upon as it once was. Although any professional wants to separate himself from the negative connotation associated with “black hat” many SEO’s are coming out of the wood works in search of like minded individuals. This year the 11th annual Black hat security conference will bring dollars, issues and a host of controversy. Being held in the Caesars Palace in Las Vegas the Black hat security conference will host two days worth of public sessions. Just the sheer size of the Caesars palace shows how popular the black hat methodologies are becoming. Continue reading →

Black hat vs. White hat

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In the world of SEO there is a certain culture. And this techie, savvy culture likes to use their own words. There are times when two SEO professionals talking shop is like listening to an alien conversation. Some of this SEO vocabulary includes CPM, PPC, SEM, SEO, CPA, Linkbait, anchor text, blogroll, feed and of course, the main ones black hat and white hat. It is not important that you understand all of these terms unless you work in SEO however a few of them are very important. Black hat and White hat are important terms in search engine optimization because they describe the two basic fields of practice which actually differentiates the SEO expert and the Spammer. Continue reading →

How would you like your search engine optimization?

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I have thought about these words for the past week in the context of Search Engine Optimization and Search Engine Marketing. It was brought home once again to me in a phone conversation with a referred prospect who was trying to compete with one of my current clients in the wholesale toy market. This prospect just could not figure out how in the world we were able to get our client and his direct competition ranked in the top 3 on Google for some very competitive and lucrative keywords. Continue reading →