You’ve created what you think is a terrific website, yet you can’t figure out why more people aren’t finding you on line. This is a common problem for those who are not familiar with the concept of Search Engine Optimization (SEO). In a nutshell, it simply is not enough to have a great website: you must also use the techniques that are absolutely necessary to help potential customers find you on the internet.
These days being a Black Hat isn’t as highly frowned upon as it once was. Although any professional wants to separate himself from the negative connotation associated with “black hat” many SEO’s are coming out of the wood works in search of like minded individuals. This year the 11th annual Black hat security conference will bring dollars, issues and a host of controversy. Being held in the Caesars Palace in Las Vegas the Black hat security conference will host two days worth of public sessions. Just the sheer size of the Caesars palace shows how popular the black hat methodologies are becoming. Continue reading
Recently Google has announced a major change in the way the search engine will deliver results and greatly change search engine optimization. There was a time when you had to click an extra button to see a map, video or image but now all of these results will be rolled together. When searching for “Darth Vader” you will see Image results, videos, related key terms and news all within the organic results, making media much more accessible. The expansion further consolidates Google’s lead in the search market and will give users more targeted results, as well as more targeted ads. Vertical search will integrate vertical search results into Google’s organic search results, which should greatly increase relevancy. Continue reading
WOW, that’s an amazing website it’s so detailed and has so many high tech functions. So you’ve made it this far, you’ve created a great looking and fancy website, congratulations. However there may be a few things you’ve missed. In today’s world of internet business there is a new industry blooming and it’s called SEO (search engine optimization). Then what exactly is SEO and why is it important. Basically SEO is the practice of making your website easy to find in a search engine. It’s important because search engines are one of the main ways people find you. Even if you have physical advertising directing people to your web site, Utah SEO is essential to business survival. When most people create a website they base it around how attractive or what types of information are displayed. There is nothing wrong with that. However there are many factors when building a website that can contribute to how people will find you on the internet. In the past people have used clusters of specific keywords to let a search engine know exactly what your website is about. The problem is that this technique can be easily abused and many people have taken the opportunity to do so. Nowadays there are basically two things to help a user find your website, relevancy and popularity. Therefore if you want your site found you need to have strong content and something of value so that users will come to your site, making it popular. Continue reading
Just so everyone reading this blog knows. Life is full of unexpected twists, turns and surprises. This blog platform not only showcases success stories and SEO strategies, but we also talk about frustrations and surprises. In November of last year we launched a site for a new client. They are in the Massage Table distribution business. This client is well versed on the subject of search engine optimization and white hat SEO. Significant time and resources have been put into this project and the perfect strategy was outlined to maximize our opportunity and minimize the timeline to SERP visibility. Continue reading