Tag Archives: search engines

SEO copywriting – why it’s harder than some think

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SEO, Web and Conversion copywriting is quite a challenging task. The main goal of SEO copywriting is to provide structured content-rich writing that both visitors and search engines can easily find on the web. Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that top search engines such as Google and Yahoo can determine that your writing is genuine and optimized for targeted specific search items. SEO experts know exactly what search engines are looking for to bump your site up higher within the hundreds of thousands or even millions of other sites just like yours. Continue reading →

Universal search: Google’s plan for the future

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Recently Google has announced a major change in the way the search engine will deliver results and greatly change search engine optimization. There was a time when you had to click an extra button to see a map, video or image but now all of these results will be rolled together. When searching for “Darth Vader” you will see Image results, videos, related key terms and news all within the organic results, making media much more accessible. The expansion further consolidates Google’s lead in the search market and will give users more targeted results, as well as more targeted ads. Vertical search will integrate vertical search results into Google’s organic search results, which should greatly increase relevancy. Continue reading →

Google II – Searchmash

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When major search engine companies want to test out new products and services they don’t always roll out a huge new platform. Sometimes they do beta testing in the shadows so their results are not skewed. Google has been testing out some new features on a search called SearchMash. Now at first glance appears to be arbitrary programming project, but if you look in the private section you will notice “SearchMash is a website operated by Google Inc.” So what is the true purpose of this search engine? It’s purpose is simple; Google needs a non branded search platform to test out their new or experimental features. Continue reading →