If you pay any kind of attention to the web marketing and design world, the most common acronym you will hear is likely to be SEO: Search Engine Optimization. What’s the big deal, you say? “I already have a beautiful website that is easy to navigate: all people have to do is use the web address that I print on all of my marketing materials to find us online.”
We’ve all been to “awful” websites: they are dull in appearance, have content that is unclear and/or full of misspellings, and that are so difficult to navigate that it’s practically impossible to find the information we came to find. How long do you stay on a website like that? Probably just a few seconds before moving on to a better one!
You’ve created what you think is a terrific website, yet you can’t figure out why more people aren’t finding you on line. This is a common problem for those who are not familiar with the concept of Search Engine Optimization (SEO). In a nutshell, it simply is not enough to have a great website: you must also use the techniques that are absolutely necessary to help potential customers find you on the internet.
Everyone wants to be #1. It’s the American way, it’s the American spirit, and it’s the driving force behind why many successful businesses succeed: they want to be the best at whatever it is they do, so they’ll stay current on all of the latest marketing techniques and strategies that will help them rise to and then remain at the top of the heap.