Get a Free One of the reasons Google is the most dominant search engine on the web is because of the constant improvements they make to help stay ahead of the competition. Their latest change will help searchers find what they are looking for faster and will help websites owners diversify their SEO strategy.
When you search for a term on Google, you now receive a button that says “Show Options”. Now you can see different options to search for videos, forums, and reviews. When you click on any of these options, new search results appear to the right.
“Any time” section allows you to view results based on the latest information. Google has always favored older sites which don’t give the latest results. This will encourage webmasters to update their site often.
There is also a new tool called “Wonder Wheel”. The term you searched for is in the middle and the secondary terms are all around it. The results change in real time to the right. This will help website owners know what keywords they should be focusing on so they get the most SEO traffic possible.
View this video from Google that highlights the new search result changes.
What Does This Mean To SEO:
- Sites need to focus on posting fresh content to take advantage of the new “Any Time” search results.
- Video is now even more important in the search results. Videos don’t have to be a big production to get search results.
- Reviews are very important to websites. If you are selling items, make sure you have an option for customer reviews on your website.
- Forums can help your customers share and post their passion for your brand. The new forum search will help searchers find your products in forums.
- SEO Keywords that surface in “Wonder Wheel” around a website owner’s main term are now even more important. Most website owners concentrate on just a few keyword terms, but now it is easy to see the most popular secondary search terms around your most important keywords.
Tags: Search Engine Optimization, SEO