Take Charge of Your Online Opportunities!

In an economic downturn, it’s important to spruce up your landing pages to capture more traffic. There is an overwhelming increase in web traffic as more and more people turn to the web to find articles, blogs, services or products that can help them survive these tough economic times. When the value of visitors is so crucial, there are a few things you can do to tweak your landing pages and optimize them for success.

• Be Daring. Reconsider the practices you’ve applied in the past, and be willing to make bolder changes. Consider a larger redesign, enlarge the Call to Action (CTA) buttons, shift the placement of the CTA’s to a “right-in-your-face” location, and ask yourself if your landing page really pop’s and keeps the attention of your audience.
• Include More Information. Online users are currently searching for more information before they make a purchase or commitment. It’s a good idea for copywriters and marketers to re-word their content on landing pages to include more detailed information about their company and the product or service they’re offering.
• Keep An Eye On Competition. Although you can never be too sure how your competition is capturing leads and converting visitors, it’s always wise to keep tabs on your user’s demands. Keep an eye on any new site functions or content changes your competitor’s are making and notice what user needs they are addressing. Review your own site and make sure you’re addressing similar needs.
• Test your strategies. Implement new changes and allow enough time to pass for you to see results. Study what works and what doesn’t, and make any needed adjustments. Don’t panic if you don’t see results. Online user’s spending patterns are continuously changing as the economy shifts and budgets change.

Over the next couple of years we will see user spending habits change and new marketing tactics emerge to compensate. Landing page optimization is a key component in any successful web campaign. Adding more landing pages or fine-tuning the ones you have may be your best bet in a struggling economy.

Tags: Landing Pages, Paid Search, SEM, SEO

This entry was posted on Tuesday, May 26th, 2009 at 10:43 am by Utah SEO and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.