Get a Free As a leader in Utah SEO, we are preaching Utah video marketing as an effective way for companies to rank even higher with the search engines. Here are 5 tips that will help a video marketing campaign yield real results.
1. Content, content, content: Oh, and did we mention content?
No one wants to watch a boring, ill-produced video. No one. Even if your video is strictly informational, it can be made more interesting and watchable if it is slick and well put together. Nothing is duller than watching someone with a monotone voice move awkwardly on the screen: and make sure that the content of the video contains information that is absolutely compelling and useful.
2. Provide a discussion forum for your video
Whether you are hosting a video on your own website or whether you are using it as a marketing tool on video-sharing sites, people are more likely to watch it if they can comment about it afterwards: it’s just human nature. You want to hear feedback, and people love to give it: those whose comments are taken seriously and are engaged in a conversation will come back again and again.
3. Use a transcript of the video, complete with keywords
Because search engine spiders have no way of knowing what your video is about aside from the text that accompanies it on the webpage, you should include a transcript of the video, complete with keywords, wherever you market the video. Make sure to include at least one keyword in the video’s title too. The idea behind Utah video marketing is to maximize several SEO techniques at once.
4. Don’t forget to emphasize the word “video.”
When a person uses a search engine to find video on any given topic, they will almost always use the word “video” as part of the text they enter. Use the word “video” with appropriate density to optimize the chances of it being ranked for video related searches.
5. Contact Utah Web Services
No one does Utah SEO and Utah video marketing better than Utah Web Services. Our team of SEO professionals have the experience, knowledge and expertise that will help you use your video content to bring more people to YOU.
Tags: SEO, utah seo, video marketing