Utah Web Services had the opportunity of learning lots at the Search Marketing Expo in Denver, CO. To check out the Top 25 Takeaways or Live Audio Coverage and resources of the conference. Check back to our blog for more information from SMX Local Mobile (LoMo).

Search Engine Marketing expo by Utah Web Services

Search Engine Marketing Local Mobile in Denver, Colorado was a blast. The following information is only a drop in the bucket from what was learned. See our previous post for live audio broadcasts of the first day.

1. There is a universal business listings repository initiative underway.
2. 70% of internet users perform local search, 68% used phone # to make their contact to the local business, 61% went on to purchase in-store
3. More people search for “keyword” + state name more than “keyword” + state abbreviation
4. Be careful of postal abbreviations (e.g. MASS, MA, OR, ORE, IL, ILL)
5. 92% of consumers research products online. 95% purchase in stores. Consumers will spend 10% more on electronics after adequate research. (more…)
   Bookmark to:
   

   
   
   Hide Sites

Recently, Utah Web Services had the opportunity to represent themselves at the Search Marketing Expo - Local Mobile (LoMo) conference on October 1st and 2nd in Denver, Colorado. The conference was divided into two tracks each day. The tracks we attended were the Local and Mobile Search tracks.

The first day was kicked off by a Keynote Address by Michael T. Jones, the Chief Technologist of Google Earth and Google Maps. Michael’s premise was the power of mobile phones using Google’s services such as Google GPS and Google Maps and local search assistance with personalized SMS. The nice thing about SMS search is that you can search if you don’t want to or can’t make a phone call to search. Which brings up Google’s 411 service. GOOG-411 is an awesome way to locate local locations and service providers from your phone. (more…)

Conversion is often overlooked in the world of SEO. Professionals spend more time worrying about placement than what to

do with that placement. Many times people forgot about what the true purpose of SEO is; to make money. Let’s face it business pay to get their websites ranked because it increases traffic and in theory conversion rates.

What good is strong consistent traffic without converting it to sales? The answer is none. Except in the rare occasion where someone desires traffic or readership and they perform SEO for this reason, most SEO is done in the name of greater bottom lines. If you work in SEO you need to understanding conversion metrics and how to use them to advance you and your clients’ goals.

(more…)