A CEO’s Perspective On SEO, SEM, SMM, PPC, and ROI

Friday, 29. February 2008 by Utah Search Engine Optimization

I acquired an internet company 10 years ago in a less than shrewd business transaction. Having been trained as a stock broker with no experience handling a technology company. I was compelled to hire others that did. I have been very fortunate to be able to surround myself with a talented team that I trust without hesitation.

I am currently attending the SMX West Conference in an attempt to further my knowledge about an industry that I seem to be in the middle of. My hope is that with this increased knowledge, will come very wise and prudent strategic decisions. I am the lucky one, however, since virtually all of my business associates running major companies have no clue about how to market themselves online.

SMX

After attending the SMX Bash last night, and the meetings today, it is not a surprise to see an attendee population that probably has a median age under 30. I am amazed at the collection of bright, talented, focused, driven, competitive, and forward-thinking individuals. (more…)