The press release is a vital instrument for businesses and individuals worldwide. A press release or press statement is an article written expressly for the news media. The purpose of a press release is to announce something considered to be news worthy.

Traditionally press releases are mailed, faxed or e-mailed to the editors of newspapers, magazines, radio stations, television stations and new networks. But since the advent of the internet the press release has morphed into an entirely different animal. (more…)