If you work with computers or the internet you know how much trends affect the industry. The most well known trend is the first Dot-com Boom. As we all know this short period of amazing growth ended up being far worse than no growth at all. However that boom left us with a lot of lessons learned. Keeping up with the trends is a near impossible feat and many who try are stuck on the bleeding edge of things. There is a way to stay up on your news without sacrificing results, however to keep their edge SEO’s are always looking for the next big thing. The problem is that as soon as one good website is found it is gamed and spammed into oblivion. So much so that many of these websites are forced to undergo change or go out of business entirely.

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Social media websites are hugely popular in the SEO world right now. And for good reason, social websites are helpful, useful and fun. When you are working with social websites it feels more like a leisurely at home session of internet browsing rather than a laborious chore. There are tons of cool and interesting things on these websites. Search engine optimization professionals use social websites for various purposes most of which include: back links, image maintenance, increasing brand awareness and driving up traffic. The truth of the matter is that without social media, social bookmarking and social networking websites; the SEO game would be entirely different.

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A social Site like MySpace, Facebook or Xanga provide a user (usually young) an opportunity to meet, exchange information, exchange ideas, share photos or video clips and gossip about anything or indeed anyone. It is estimated that 55% of all teens between the age of 12-17 use a social networking site on some level. This extraordinary number using a tool that is rapidly becoming mainstream by this large group.

A 17-year old in California for instance, moved to a new town and her MySpace account and relations there became her lifeline to the outside world and old friends while she attempted to make new friends in her new area. Checking a MySpace account 2, 3 or more times a day is not uncommon. (What a marketing medium)

It also is not unusual to have a young man more interested in a girls My Space address than her phone number. Even though it is disturbing to log the amount of time a young person is spending online with friends in this fashion instead of exercising, camping and being active. It is very obvious as a business that this incredible change in society and accessibility deserves close observation.

If a business is going to stay in business they had better not overlook large and influential marketing like these networking sites and more importantly the social search engines that they are associated with.