Exactly. Just keep it simple.

this should be required reading for everybody who works online.

It mirrors my own experience of 10 years ago.

I was charged with developing a new marketing channel for the business on the web in 1998.

None of the web gurus in my home town (Perth, Western Australia) had a clue about business or marketing. Seriously, their eyes used to glaze over and their faces went blank every time I started talking about ROI, business objectives etc.

I went further afield but no-one in the country could help me.

I ended up hiring some upstarts from New York, (which is a helluva a long way from Perth) called Bryan and Jeffrey Eisenberg who have gone on to become world leaders in this area.

And yes, I sign off on big cheques, and advise other CEO’s on signing even bigger cheques.

I know more about seo, css, server optimization than I ever wanted too, and certainly it seems I know more than most so called experts in the area. Not because I wanted to, but because no-one could answer my questions.

So as the above posts highlight, when you come and see me, you better have your business and technical chops together, otherwise I won’t even listen to you.

I once had a sixty something CEO look me in the face and say. “If I cared about how or what I wouldn’t pay you. Show me the dollar signs and we have a deal.” That two line statement changed the way I present results to this day.

Thank you for your insight.

Well some business social media doesn’t really work as well as others. Still the idea of letting users or visitors socialize your content can really take a lot of the legwork out of your employees/consultants hands.

Thanks!

PS: The ’send’ button says ’search’???

I loved this quote:

Bottom line is that the guys writing checks have a lot to learn from each of you at this conference and in the search industry. Remember when all is said and done that we are all in the people business, so handle with care. And some of that wealth will flow quickly to those with the ability and patience to work with us, even though our pace may be slower than you are used to, or comfortable with.

The Search Marketing Industry is on the front end of what could prove to be the greatest business opportunity in history. The rewards will only be realized however if each member of this elite and young group of professionals understand his or her own responsibilities to the overall health of the industry.