What is Data Feed Optimization?
Data feed optimization is the process of modifying product feeds to rank highly in one box results and shopping comparison websites. Similar to an RSS feed, data feeds can be used in several different ways. Many companies make data feeds but SEO experts have paved the way for data feed optimization. A data feed for something like Google Base may contain things like product description, name, price, SKU, color etc. A huge advantage of data feed optimization is that onebox results for products appear before all organic search results. Additionally a well optimized feed takes much less time to see demonstrable results. Few SEO companies specialize solely in data feeds but there are a select few.


Submission Companies
http://www.channelintelligence.com/
http://www.channeladvisor.com/
https://www.singlefeed.com/
http://www.datafeedfile.com/

If you want to optimize your feeds yourself there are tons of resources to access. Any Google search will provide you some quick great tips, but there are many blogs and websites devoted to the optimization of data and product feeds. Below are some of the most popular resources for one box SEO and product/data feed optimization. These are just to help you start, as you learn you will want to search for other resources.

Blogs
http://www.oneboxer.com/
http://www.loveyourfeed.com/

Search Engines
http://base.google.com/support/bin/answer.py?answer=59463&hl=en

Quick Tips

• Remove out of stock products
• Remove poorly converting products
• Include as much data as possible, custom attributes included
• Refresh as much as possible, daily or more
• Make sure all information is correct
• Make sure you store will be running 24/7
• Ensure your store information is correct
• Use analytics and track your products if possible

Once you have a completed data feed you need to submit it. Below is a list of places you can submit your product feed to. Google is probably the most popular resource simply due to the overwhelming amount of people who use it. Originally you could submit your products feeds to Google Base and they would be integrated into Froogle. Now Froogle and Google Base are one in the same. Google Base uploads its products to Google Shopping where regular users can shop, compare prices and find great deals.

Where to submit your Data feed?

http://base.google.com/
http://www.google.com/products
http://www.shopzilla.com/
http://www.pricegrabber.com/
http://www.bizrate.com/
http://www3.shopping.com/
http://www.nextag.com/
http://www.become.com/
http://shopping.yahoo.com/
http://shopping.msn.com/
http://www.pricegrabber.com/
http://ask.pronto.com