Search Engine Marketing Local Mobile in Denver, Colorado was a blast. The following information is only a drop in the bucket from what was learned. See our previous post for live audio broadcasts of the first day.

1. There is a universal business listings repository initiative underway.
2. 70% of internet users perform local search, 68% used phone # to make their contact to the local business, 61% went on to purchase in-store
3. More people search for “keyword” + state name more than “keyword” + state abbreviation
4. Be careful of postal abbreviations (e.g. MASS, MA, OR, ORE, IL, ILL)
5. 92% of consumers research products online. 95% purchase in stores. Consumers will spend 10% more on electronics after adequate research.
6. Each business’s location should have it’s own separate contact page.
7. Less than 17% of searchers can ALWAYS tell sponsored ads from organic results.
8. 60% of mobile traffic is for image or local search.
9. Display:none;, in CSS, still effects download speed for alternate handheld device stylesheets.
10. Use to target iPhone widths.
11. Submit mobile sites and mobile XML sitemaps to search engines.
12. Don’t rely on images for imformation on mobile devices.
13. Handheld devices don’t recognize @media or @handheld.
14. Use percentages and not px as well as absolute positioning for your CSS for handheld devices.
15. For mobile phones: content should go A) header, B) jump links, C) main content, D) Navigation, E) Footer
16. Simplify forms for mobile devices. They are the #1 cause of mobile browsers crashing.
17. .MOBI domain names are a bad way of marketing your sites and are pushed to bottom and/or are missing completely from the SERPs.
18. User either alternate stylesheets or user-agent detection to service up the mobile version of your site. Beware of duplicate content for the user-agent detection method.
19. Use XHML MP, WAP 2.0, WML, and cHTML for coding mobile sites.
20. Use appropriate DOCTYPE for mobile versions of sites.
21. Use access keys for navigation for screenreaders and mobile devices.
22. 84% of site visitors expect a site to have a dedicated mobile version.
23. 84% of mobile searches are via SMS.
24. 80% of mobile phones contain browsers but only 15% of those user use them.
25. 5% of online activity delivers 50% of Web ad revenue.