SEO or Search Engine Optimization is the process of improving search results for a website through the natural or organic portion of major search engines. The majority of clicks in any given search are in the “natural” search results. SEO professionals improve a websites ranking by implementing a wide range of on-page and off-page optimization techniques. Two of the most important factors in search engine rank are topical relevance and back links. Your website must contain keywords and content related to the search term as well as have a strong linking profile.
Utah Web Services works to maintain a code of ethics throughout all of our business dealings. Some SEO firms and individuals use methods of internet marketing that could be considered manipulative or dishonest. We never use techniques that are even remotely questionable. We strictly perform “white hat” search engine optimization which uses legitimate means to achieve success. We will bring quality results by creating original value for your website, using proven and accepted techniques and practices. Utah Web Services will never perform a search engine optimization technique that could jeopardize your business or get you banned from major search engines.
As the Utah SEO industry grows, it is becoming more and more difficult for your website to be found by your customers. Local search allows you to market to specific geographical areas to better target your customers and capture more market share. Whether you’re a local web design team or a car dealership, local search can help drive more traffic and customers to your website. Using our local search services you will be able to tap into an untapped local market.
The advantage of local SEO versus organic SEO is that the one box search results appear at the top of the page regardless of what’s in the organic search results. That means that if you rank in the one box, you are automatically displayed at the top. This can do wonders for any business. The local search results act very differently from the regular search results; and because of this, have an entirely different SEO approach. Our SEO experts can tailor your website and local search campaign to achieve results in local search on Google, MSN and Yahoo.
Did you just buy a new iPhone or Blackberry? If so, then you understand how many new users are going mobile and taking their online searches with them. The use of mobile Internet is only going to increase as websites become easier to access on the go. Whether people are searching for a nearby restaurant, or proving a friend wrong on Wikipedia, mobile search is here to stay.
Ever since mobile devices started offering Internet services, we have been designing and optimizing websites for mobile searches. We can optimize your website to make it more compatible with mobile devices as well as make it more mobile search engine friendly. Mobile websites often carry different viewing properties than their PC counterparts. Scalability and simplicity are keys to creating a useable mobile website. Additionally, there are unique ‘on-page’ properties that can help achieve greater search engine results.
As the world grows, so too does the Internet. No longer are businesses limited to local commerce; now there is a world of business right at your fingertips. All around the world new users are accessing the Internet and bringing their dollars with them. Places like France, Spain, India and China are having an Internet population surge as new people gain access to the Internet for the very first time. This adds new customers in new regions that are untapped. Leveraging international search can provide your business with a valuable competitive edge.
International search adds another level of complexity to the search engine optimization process. We have SEO experts ready to tackle the challenges that international search presents. They will address all aspects of your web page and marketing strategy to ensure success on the international level. We will work with you to ensure that your business vision and your Internet marketing goals are inline. By carefully planning and strategizing we can create an international search plan that encompasses your goals, but is also realistic and achievable.
Universal search or “blended” search is a type of search that uses a mixture of images, news, videos, blogs, local and book results during a normal search query. In normal search results you will only receive webpage listings covering any variety of topics and subjects. In a universal or blended search, you will receive targeted search results that include books, news, and image results. Whatever media is pertinent to your search will appear. One example of universal search is something you’ve probably seen a dozen times. The “one box” is that little box that displays maps when you search for something local. Search for a popular book and you may receive book reviews and product listings. Blended search is the future of search and we look towards embracing the new technology. We will continue to integrate new technologies into our internet marketing strategies including the use of diverse media.
Some great examples of Universal Search
• steve jobs
• darth vader
• nosferatu
Links are very important to search engines because they represent value. Search engines link to you by choice because you have something valuable to offer. Since links represent value, link building is therefore the staple of any search engine optimization campaign. A link building campaign can involve several different types of links all utilizing different techniques and practices to create a solid link profile for your website.
A one way link is a link that only goes in one direction. In general, this means that someone is linking to you. Since anyone can choose to link to you, one way links have a different set of rules than do reciprocal. We have link building experts who know how to obtain quality one way links and diversify having both high quality and low quality one way links to your site. This will give you a balanced link profile and help your search engine rankings.
A reciprocal link is when any two websites exchange links. Therefore, the exchange is reciprocal. This technique is used less and less but for a long time reciprocal linking was the bread and butter of link development. Reciprocal link is a great way to mutually gain links; most reciprocal links should be topically related to your website which gives an added search engine benefit.
Links from authoritative sites are highly valued by search engines which is why .edu and .gov links have become so highly coveted. Most educational and government institutions have professional sites with tightly controlled content. Links are not given away easily and it takes genuine, free and quality content to obtain one of these links. Our link professionals are experts at soliciting links and creating a strategy for quality content.